Did you know? That a new visitor to your website, takes a couple of seconds to make up his mind on whether to stay or to leave. That is a very short time! Now imagine that this visitor lands up on your homepage and is faced with a blank screen with a grey bar in the middle that says:
Loading..... 5%
This is naturally what happens if you primarily use Flash technology to build your website, or if you have a Flash landing page - in other words, the first contact that your potential customer has with your website is Flash. Flash movies, while being slick and sassy and with a definite 'wow' factor, can potentially be deadly if your visitor is primarily looking for information and has to make a split second decision on whether to stay on your site or move away to a competitor.
The other problem is that search engines cannot interpret Flash movies! This is vitally important, since the way that someone will find YOUR site in the search engines is if the search engine can read your website pages. Google needs to be able to read ALL the words on ALL the pages in your website in order to be able to serve them up when someone searches for information, and if your whole site is built in flash technology, this becomes virtually impossible.
