IMPORTANT!!
You are going to build your website, so you call a meeting with the team that you have chosen to do the task. Maybe your directors, sales manager and web developer – Maybe you are a one man show, if so the same principles apply.
You are sitting a table about to plan your website. Lets imagine that you have all your ideas and products on the table. This is easy!!! Lets find the best way to interpret our offering in the form of a website, buy a domain and upload the website. Well if this is your thinking. Stop! Any website built like this will fail.
Your website should never start at your side of the internet. You need to locate your market first. This means that you should first find the exact group of people that are Googling you or your offering.
Once you have established this group “your market” then it is time to figure out how to bring them in to your table of goodies.




